Free tool

What are no-shows costing you?

Most calculators assume every missed meeting is a lost deal. This one subtracts the meetings you rebook and separates lost pipeline from wasted time, so the number is one you can defend.

Meetings booked per monthPer rep. 15 is a typical SDR quota.No-show rate%Typical is 13 to 14%. Check your real number.No-shows you rebook%Vendors estimate 10 to 25%.Meetings that become deals%Your own conversion from first meeting.Average deal value$First-year value is fine.Rep cost per hour$About $90 for an AE on $190k OTE.Time lost per no-showminMeeting length plus prep.Reduction you could get%Reminder studies show about 25%.

Every year, per rep

Meetings that don't happen

Never rebooked

4.3

Deals lost

Hours in empty rooms

Pipeline lost to no-shows

$42,840

plus $1,701 of rep time

Cutting no-shows by 25% is worth

$11,135 a year

See your real no-show rate with Held

How the math works

For one rep over a year:

Meetings that don't happen = meetings per month × no-show rate × 12.
Never rebooked = those no-shows × (1 − the share you rebook).
Deals lost = never rebooked × your meeting-to-deal rate. Pipeline lost = deals lost × average deal value.
Rep time = no-shows × minutes lost ÷ 60 × hourly cost. That time is spent whether or not the meeting gets rebooked.
Worth of a reduction = (pipeline lost + rep time) × the reduction you set.

Where the defaults come from

15 meetings a month: a common SDR target. The Bridge Group's 2025 survey of 351 companies put the median quota at 10 held meetings a month (Bridge Group).
14% no-show rate: RevenueHero reports a 13.5% median (2025), Reply.io measured 13.3% on 2,900 demos (Reply.io), and Cognism's outbound team held about 86% of booked meetings (2026).
15% rebooked: the middle of a 10 to 25% vendor estimate (RevenueHero). Nobody has published strong primary data on this, so use your own if you track it.
$90 an hour: an account executive on about $190,000 on-target earnings, divided by 2,080 hours (Bridge Group, 2024). That's pay, not fully loaded cost, so it's conservative.
25% reduction: a meta-analysis of 21 studies found digital reminders cut missed appointments by about a quarter (BMJ Open, 2016). Shortening how far out you book can do more.
Deal value and conversion: no honest cross-industry default exists, so put in your own.

Check the rate you put in

The number that moves this calculator most is your no-show rate, and it's usually wrong. One team that audited 2,420 meetings found their CRM showed 6.5% no-shows while the real rate was 28% (Salescadia). Reps rarely log the meetings that didn't happen.

Held fixes that by checking Zoom's attendance records after each meeting. Connect your calendar and Zoom, and it looks back over your last 90 days, so you see your real rate right away. For ways to bring it down, read how to reduce sales meeting no-shows, and grab the confirmation and follow-up templates.

Get a booking link that watches for no-shows.

Free for one calendar. Held flags the meetings likely to fall through and checks Zoom to see who actually joined.